Making advertisements work is not just a matter of laying out the different elements. It's having a good headline, visuals and body copy.

An advertisement works not if it wins an award for us, which we really don't bother to run after, but when it results in an enquiry and hopefully a sale. The fact that you get an enquiry is enough kudos for us. Remember that larger agencies creatives go for fancy awards not because they help their clients, but because these look good on their resumes and Cv's