Social media is no longer just the go-to place for those wanting to touch base with others, but is now also a marketing tool that is used by many savvy organisations the world over. In fact, it’s worth noting...... Read More


At a recent meeting with a client, with whom we are in the process of developing a website, I asked about the social media accounts that he had. Answer none. The thinking behind t...... Read More


With a new product update in the works, a show where this would be launched in a show that was only a matter of weeks away, our long-time client, Vendart Pty Ltd. asked us just what we could do for them with regards a new website. Originally, we suggested the possibility of a small site, more like a landing page, with little content. After some discussion, it was decided that even if the website was dedicated to the one product, it could be made up of various pages, with drop down nav buttons, not just one page with backlinks...... Read More


A client going back some six or seven years has recently upgraded their website. This is the third iteration of the site and it has been designed to take advantage ...... Read More


We continue our discussion on long-form vs short-form content. The author of the article referred to in the previous post, John E Lincoln says that search engines seem to intrinsically love long content, “but ...... Read More


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I first worked with Jack some twenty two years ago when I joined a mining equipment company that had jack as their advertising agent.