Are you using QR codes in your marketing communications, advertising and collateral material?
I was getting low on business cards, so I took advantage of this to make some small changes. Well, if you consider adding a QR code as small, that is.
QR code? QR (Quick Response) code is a type of …
A look at newsletters as a marcomms tool
Years ago when I was working as a sales representative, selling to industrial end users, applicators, specifiers (architects and engineers) I learned an interesting lesson. Especially with the end users, buyers tend to connect you as a supplier for a …
Another look at the headline of a print ad
A recent job we did for a client was a print ad. The brief included a suggested headline that stated how long the client was been in business. In fact, the number of years was pretty much the headline he …
An actual product enquiry at bananascreens.com
In a blog post earlier this year, I discussed how I set up a new website/blog with a URL <bananascreens.com>. This started as a bit of a lark to prove some theories and strategies to attain high search engine rankings.…
We update our website to take advantage of WP format
Sometime back I wrote about the need to update the website regularly. Click here to read it.
Search engines like new content. That’s what web robots like to do crawl through new content to index these.
What about a major …
Still more on social media
Here are some more thoughts on the subject of social media. I came across a recent article in AdWeek, which discussed how some B2B brands are making strides in social media.
The main thrust of the article is …
Social Media and B2B Marketing Communication: more thoughts
When I first set up a website in 1997, to find our website was easy. Ok, it was slow to download (remember dial-up), even if the site was light on pics and didn’t have much content or only had a …
Social Media and B2B Marketing, to like or not to like
It’s a subject close to my heart: social media. I recently suggested social media to client. The conversation quickly turned to Facebook and how the client didn’t particularly like it. I must admit that I agreed with most of his …
How to get number 1 in Google Search without really trying
Before you say “Oh, no! Another SEO practitioner with a really unprovable boast,” please read on. It’s a bit of story which could be of interest.
I got offered the domain name <bananascreens.com> quite by accident while looking for another …
Happy 2013: What about a new year’s resolution or two?
Did you know that even Wikipedia has an entry for new year’s resolution. I found that amazing. BTW, happy new year to you dear reader.
At the start of a new year, it is only human to make plans …
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I was referred to Jack Garcia of JG Marketing, by a colleague in 2007. He started doing work for us shortly after that. Read More
Rod BurrowsWe have been working with Jack Garcia for about 15 years now. He has been assisting us with our marketing communication work, e.g., advertising, press releases, brochures, etc.. Read More
Chris BaylissJG Marketing have been assisting us with our marketing communications since 2005. This work covers new articles, news articles, advertisements, etc. Read More
Julie ThomasI first worked with Jack some twenty two years ago when I joined a mining equipment company that had jack as their advertising agent. Read More
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