Revisiting website content for search engine optimisation

We are currently working on updating and rehashing a number of websites for our clients. This has made me think about what I have suggested to my clients with regards to their websites, these have to be updated regularly.

Why? First of all, it’s good to note that if your site has no new content, why will a previous visitor bother to visit your site, when there’s nothing new. In fact, I suggest that the look should change as well as the visual effect is very important to the viewer.

Google’s approach to indexing follows rules and protocols which they set. Google being Google are a law unto themselves.

I remember when latent semantic indexing (LSI) was the big thing. And, our search engine optimisation (SEO) efforts were geared to make the best of the protocols set by Google’s approach.

We note that Google representing at least 50% of all searches is still an important consideration, when it comes to SEO strategies.

I imagine that with the growth of the internet and the increase in the number of websites hosted therein, search engines have to make life easier for themselves. Hence, we have noted that websites that do not have new content on a regular basis will fall back on their rankings.

And, by regular basis, we mean at least once a week. Wow, you say, really? Hey, don’t shoot the messenger. We don’t set the protocols we have to work with. We just work around the protocols the like of Google set for SEO practitioners like ourselves.

So, we have developed some new strategies which we will be taking up with our clients in the coming weeks. At JG Marketing Services, we think that we should take advantage of all communication opportunities. This includes what the world wide web has to offer.

I’ll have some more thoughts on this in my next post. Watch this space.

Content is King, or is it?
Another legacy from Apple's Steve Jobs

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