Are you using QR codes in your marketing communications, advertising and collateral material?

I was getting low on business cards, so I took advantage of this to make some small changes. Well, if you consider adding a QR code as small, that is.

QR code? QR (Quick Response) code is a type of …


A look at newsletters as a marcomms tool

Years ago when I was working as a sales representative, selling to industrial end users, applicators, specifiers (architects and engineers) I learned an interesting lesson. Especially with the end users, buyers tend to connect you as a supplier for a …

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