Aussie Advertising Industry Needs A Rethink

The Australian ad industry needs to rethink a few things in light of today’s state of play.

Doyen of the advertising industry, Harold Mitchell, AO and AC, was an avid contributor to the industry in many ways. This included …


Your social media efforts: focusing on some points

Social media is an important part of the marcomms mix. It’s both an art and a science.Despite the inference of the visual used for this post, there’s no magic in Social Media. It really just requires planning and hard work.…


Instagram Advertising

Here we present a post from a Uni student in Advertising. Actually, it’s from my daughter, Samantha, who is very much on the ball. I’ve been working on a post on Social Media since last week and after lunch a


Three Reasons Why You Should Hire An Advertising Agency

Whether you’re a new entrepreneur or a Fortune 500 business owner, you know that marketing and advertising are paramount to your success. If potential customers never hear about your product or service, they will never see the need to buy …


There is more to search engine optimisation (SEO) than meta tags

I was recently asked to look at SEO (search engine optimisation) by a client I did work for sometime back. He thought it was just a quick look at source and a quick fixing up the meta tags …


B2B and B2C marketing communications: is there much difference?

In a recent seminar on Social Media, I remember a line from a speaker that said: “the lines between B2C and B2B are blurring.” Interesting that, and I want to add some thoughts to this statement.

Let me put forward …


Having a blog in your website for SEO, an example

Changes in how search engines look at websites is a regular occurrence. As noted more and more they look to authority sites, the way they treat content and so on has meant that we have now incorporated a blog in …


How a blog helps your search engine rankings

That you have to get a good ranking for your chosen keywords to get hits on your website is a given. If you want to get noticed in the web, you should have your desired landing page linked to keywords …


Web 2.0 Marketing Communications Based On Blogging Now Available

Allow me a personal plug. I don’t normally do this, but I thought why not use a blog to help me market my own services.

With B2B and industrial marketers now more comfortable with the use of the internet, a …

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