More on responsive website design

In my last post, I discussed Responsive Design. Here’s the second and final instalment on the subject.

Responsive website design is critical if one wants to cover all the bases, including viewer experience and SEO.

Before responsive design, Google robots had to crawl and index separate website versions (mobile platforms) of the principal (desktop) site. With responsive design, “it is easier for Google to analyze website content, as responsive design automatically loads on the same URL and webmasters can translate and retain the content on the same URL, thus eliminating the need to crawl twice and retain separate versions of the same site. Having a responsive design increases your ranking – thus achieving the core objective of SEO,” notes Manoj Manghnani, in the previously cited article.

The principal charactersitic of responsive design is one website, one URL.

With responsive design has the same URL for both its desktop and mobile devices, thus making the job of Google much easier. When a website has both desktop and mobile versions, it will create different URLs and different HTML for the same site, forcing Google to index several versions of the same exact content.

We note that Google does not carry the data collected from the original indexed website pages to their mobile versions. This is a drawback when taking into account social shares and backlinks. With the responsive design, you can eliminate such problems, as one doensn’t need distinct optimisation campaigns for different devices.

As well, users find it  easier to share and engage with content that is similar across all the platforms. And, importantly, Google loves that as it makes users happy, and ultimately makes it easier for Google to rank websites., which is their raison d’être.

Another characteristic is to enhance user experience.

Explains, Manoj, “A responsive design is all about uplifting the user experience. It presents the content in a well-designed way without compromising on any of the content. When users do not have to fidget around shrinking the text or zooming the images to read your content (because your content automatically adjusts to the screen size of whatever the device user is using) it keeps your users on your page. When a user comes to your mobile website, and get frustrated reading your content, he/she will not think twice before leaving your website and heading elsewhere for a better experience.

“With more people sharing content across different devices, a well-designed and a well-constructed responsive design allows your users to have a similar experience on both mobile devices and desktop while viewing the same content.”

Here are some tips to avoid common mistakes on mobile websites:

The Google algorithm gives preference to indexed web pages of mobile-friendly sites. However, Google also lists down a few handy tips to avoid compromising the integrity of your website and increase your user’s overall experience:
  • Javascript, CSS, and Image files: Make sure that Googlebot can crawl these assets easily as this directly affects the algorithms of your web pages and if not made effective, it can result in average rankings.
  • Flash-based content and other media players: Content of flash players or other multimedia players are sometimes not supported on mobile devices. Unplayable content on any website can increase the frustration of your viewer, to your detriment.
  • Relevant links: If your website consists of distinct mobile URLs, your web pages must direct mobile users on each desktop URL to its suitable mobile URL. It is extremely incorrect to redirect users to other pages such as the homepage.
  • Slow mobile pages: It is crucial that your mobile site loads as quickly as possible. It can be a frustrating experience for the users if they have to wait for a long time to visualise your content.
  • Visual elements: It is important that your website is not only visually appealing, but also touch-friendly. When touch elements are too close, it can make it difficult to tap relevant options. Also, it is critical that font sizes are not too small or not too large, requiring the users to zoom in or out in order to read the content.

So, we see that if you’re not using responsive design when developing your website, you’re starting with a big stumbling block. And, you’re working against yourself, as you will be getting Google offside. And, that’s not good.

Be warned.

Mobile computing, being online, internet: where to?
More on being mobile friendly: Responsive Web Design

Call Now
Request a Quote

Get the Net Working for you

Need a professional web design company?

Scroll Up