In my last post, I discussed Responsive Design. Here’s the second and final instalment on the subject.
Responsive website design is critical if one wants to cover all the bases, including viewer experience and SEO.
Before responsive design, Google robots had to crawl and index separate website versions (mobile platforms) of the principal (desktop) site. With responsive design, “it is easier for Google to analyze website content, as responsive design automatically loads on the same URL and webmasters can translate and retain the content on the same URL, thus eliminating the need to crawl twice and retain separate versions of the same site. Having a responsive design increases your ranking – thus achieving the core objective of SEO,” notes Manoj Manghnani, in the previously cited article.
The principal charactersitic of responsive design is one website, one URL.
With responsive design has the same URL for both its desktop and mobile devices, thus making the job of Google much easier. When a website has both desktop and mobile versions, it will create different URLs and different HTML for the same site, forcing Google to index several versions of the same exact content.
We note that Google does not carry the data collected from the original indexed website pages to their mobile versions. This is a drawback when taking into account social shares and backlinks. With the responsive design, you can eliminate such problems, as one doensn’t need distinct optimisation campaigns for different devices.
As well, users find it easier to share and engage with content that is similar across all the platforms. And, importantly, Google loves that as it makes users happy, and ultimately makes it easier for Google to rank websites., which is their raison d’être.
Another characteristic is to enhance user experience.
Explains, Manoj, “A responsive design is all about uplifting the user experience. It presents the content in a well-designed way without compromising on any of the content. When users do not have to fidget around shrinking the text or zooming the images to read your content (because your content automatically adjusts to the screen size of whatever the device user is using) it keeps your users on your page. When a user comes to your mobile website, and get frustrated reading your content, he/she will not think twice before leaving your website and heading elsewhere for a better experience.
“With more people sharing content across different devices, a well-designed and a well-constructed responsive design allows your users to have a similar experience on both mobile devices and desktop while viewing the same content.”
Here are some tips to avoid common mistakes on mobile websites:
The Google algorithm gives preference to indexed web pages of mobile-friendly sites. However, Google also lists down a few handy tips to avoid compromising the integrity of your website and increase your user’s overall experience:
So, we see that if you’re not using responsive design when developing your website, you’re starting with a big stumbling block. And, you’re working against yourself, as you will be getting Google offside. And, that’s not good.