Responsive Web Design – 4 Basic Principles

Only a few years ago, the thought of browsing the web on a tablet or mobile phone seemed something out of the future. Well, this is now the case, as it has been so for some years now.

This brings us to responsive web design. And, just what is responsive web design? The term refers to an approach to web design which makes web pages render well on a variety of devices and window or screen sizes. That is from desktop units to mobile phones and tablets.

Let’s face it, since half of all web traffic now takes place on mobile devices, having a responsive design is no longer just an added feature that gives you a competitive edge, but this has become a fundamental requirement of websites to keep you in the race.

People visit a mobile web page with a clear goal, and if they do not see a way to achieve their goal, they won’t think twice before quitting your page and looking somewhere else to receive similar products or services. This means that your responsive web design must put functionality on the pedestal above anything else.

There are many strategies and guidelines you need to consider when approaching responsive web design. Here we put forward four basic principles that you should incorporate into your responsive web design:

  • Keep the menus simple

As opposed to desktop screens, a mobile screen offers a limited browsing window. So, keep your navigation menu neat, short, and concise. It is essential that all drop down options fits on the screen and includes all the main categories that bring your audience to your website.

  • Thumb-friendly

Keep in mind that all your mobile users will be browsing your website with their thumbs and index or pointer fingers. Ensure that all your buttons are big enough and easy to read, so that your audience need not squint, pinch, or zoom to read or access your menus.

  • Test the speed
Today’s mobile users are a restless lot and keeping them waiting for more than 5 seconds increases the probability of a bounce by more than 120%. Ensure that your page load time does not lag by compressing your images, avoiding using autoplay videos, and keeping the entire size under 1MB. Regardless whether your user is using data or WiFi, your website should be able to load under 5 seconds.
  • Universal design

With a variety of mobile devices available it the market, your audience may view your site on any number of possible devices. Test your responsive design on as many devices as possible before making it live to ensure that all your users receive a seamless experience across all devices.

Remember, that it’s still a website, and all your efforts to drive traffic should be the same. You still have to put up the same efforts just like the traditional website, meaning that you still need to optimize it for search and manage your content to target the right audience.

For more information, or to discuss your requirements, why not contact us now.

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