Blog marketing: 4 steps for drawing attention to your posts

Blog marketing is an incredibly powerful online tool for driving interest in your business. As mentioned in our last post, we will cover the marketing and marketing communications (marcomms) implications of blogging in this post.

Since our first involvement into blogging as mentioned in our last post, a lot has happened. Today, the blogosphere is a noisy, cluttered place where everyone is doing their best to receive attention. So, how do you get the users of the internet to pay attention and even regularly check out your blogs?

With a little know-how, you can cut through the noise and be heard. Here are 4 steps from our business consulting firm to draw attention to your posts:

Understand why you need to create blogs

Blogging at its core is all about offering something of value to your viewers. Your aim should be able to create content that appeals to your audience, make them want to read, and eventually share your blog posts. Your blog post can be a great story, or useful tips to help your readers solve a problem or challenge—the point is to share something that your audience finds it worthwhile to read.

Your aim in using a blog should be about building and cultivating an audience, and not just about self-promotion. Many companies make the mistake about only talking about themselves on the blog, which does not help to build a loyal customer base. And, this tends to bore your viewers or followers.

Leverage social media Social media is the most efficient and popular way to market your blog. Why? Because it’s effective, instant and is used by the masses. It is easily the smartest blog marketing tool and a great way to reach your audience at the right time and in the best possible manner. Once you create your blogs, prep your posts to go out on social media. Frame your post in an interesting manner that will attract your reader to your site and encourage them to click on your link.

So what do you need to be doing to get the most out of social media?

  • Post on social media frequently
  • Use live video
  • Add social media follow buttons
  • Brand your social media pages
  • Use attractive visuals
  • Encourage your followers to interact
  • Promote relevant, popular trends
  • Use #hashtags effectively

Use Search Engine Optimization services Using search engine optimization practices helps you get targeted traffic from the likes of Google, and helps users easily find the information and answers they are searching for on the web, eventually helping you to drive traffic to your website and promoting your blog marketing efforts.

  • Use keywords in your context text
  • Link to other related blog posts you’ve written on a specific subject
  • Let keywords influence your outline and help conceptualize your post
  • Fill your article with relevant keywords to help search engines identify your articles’ topics
  • Create a focused meta description and meta titles

Speak your audience’s language It is always best to use the language that resonates with your end users. This not only helps impress your customers but lets them know you are one of them. Do not make your blog sound like a press release; rather it should sound more like a conversation, an engaging dialogue with your customers.

You will want to reach across the virtual table and feel like you are looking them in the eye and having a conversation with them. If your readers feel that you understand them, you’ve already taken a key step toward convincing them they have come to the right place.

Until the next post.

Oh, if you need some assistance with blogging, don’t hesitate to contact us.

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