The Importance of Mobile-Friendly Websites in 2018

To say that we have experienced many changes in the last decade is really an understatement. In this digital age, we have experienced all kinds of paradigm shifts especially as far as technology is concerned. I suggest that the most universally significant is the mobile revolution, which continues to expand so rapidly.

According to a number of studies, a great majority of online searches and activities are now made and done using mobile devices. Going back to our early years of search engine optimization, we remember the days when searches on mobile platforms were in the low single digits. Today, this is in the majority of cases, with 40-50% being an average. And, I also suggest that in the B2C sphere, this percentage will be even higher.

This mobile movement makes it necessary for website owners and developers to adopt responsive web design. But despite the pervasiveness of mobile platforms, a great number of businesses haven’t made the effort to migrate to a website that is more mobile-responsive.

Fortunately, companies like JG Marketing welcome those who want to dabble in responsive web design Sydney and make the changes they need to make in order to keep up with the times. JG Marketing specializes in a wide range of web design and online marketing services including but not limited to responsive web design Australia.

In this day and age of increasingly discerning and savvy users and consumers, a mobile-friendly site is not enough to meet the these users’ rising standards. You want a mobile-friendly and mobile-responsive site that makes your user experience as seamless as their desktop, tablet, or phablet browsing. This is what it takes to succeed in responsive web design Sydney today.

Another reason why you should pay attention to responsive web design Australia is that mobile responsiveness is also considered an important ranking factor in search engine algorithms. Ignoring the industry’s call for mobile responsiveness can affect your website and you business more than you may think, in terms of search rankings and in turn, viewership, traffic, and ultimately, your bottom line.

In many ways, mobile responsiveness is a matter of user-friendliness. Everything from mobile optimization to screen optimization and overall website design optimization boils down to a website that users can view properly, as well as seamlessly interact while using any device they may have. This is why you want a website that renders well across all platforms and across all devices.

In its most basic sense, a mobile responsive website is one that is specifically designed to display properly on various media, ensuring that content is easy to read on the varying sizes of viewing platforms and, of course, an interface that’ easy to use.

Consider other critical things you should remember when developing a mobile responsive site include mobile optimization, mobile-friendly navigation, larger and easier to read textual content, faster download speeds, and touch-friendly page elements and buttons. A mobile-friendly website not only helps enhance your user experience, but also ultimately increase your search visibility, improve your lead generation, and strengthen your brand identity.

If you wish to discuss developing or upgrading to a mobile-friendly or mobile responsive website, contact us now.

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