6 Things you must do to optimize your e-commerce website

From tentative starts in the 70s in some US colleges, eCommerce is now mainstream. It’s part and parcel of regular businesses. As such, since the early days, we have seen many improvements of e-commerce web development. And, it is still expanding, maturing, and continually improving.

It is now a given that like other digital strategies, open source e-commerce development will also continue to evolve. Optimizing e-commerce experience for your customers will make an enormous impact on conversion rates and ultimately, upon revenue.

Here are our top tips to optimize your e-commerce website.

Landing page

Your landing page is the first thing your customers will see when they visit your website. So, it is important that you keep it as straightforward and simple as possible. If your business has an extensive portfolio of products and services, ensure that you add smart search tools so that your users can search for what they are looking for without any hassle. Also, it’s a good idea to try not to clutter your landing page with too much information. At the end of the day, you want to ensure you your customers have a pleasant experience and return to your website at a later stage.

Use colors cleverly

The right color selection can help you brand your e-commerce store and effectively drive customer engagement. Also, color psychology can help you to be in sync with your customers’ taste and if used smartly, it can encourage your visitors to engage more with your business and your website.

For example, if you want to communicate to your customers that your brand is youthful, vibrant and fun – add orange or yellow in your color palette. Or, if you want to convey that your product offering is sophisticated and refined, then using black or silver tone is probably the best choice.

The use of plugins

Plugins such as MailChimp, Live Chat can give your website a significant boost. Social media plugins can help connect your customers to your social media accounts and build your brand as your users share your information with their friends and family.

Loading speed

The loading speed is perhaps the most crucial element that will ensure that whether your customers will complete their journey or abandon their quest. Remember, that your customers expect that your website to load as quickly as possible or they won’t think twice before clicking away to find a better option.

Optimize your product pages

E-commerce is all about purchasing products – and hence product pages are your most important pages. Optimising them is a crucial key to eCommerce success. You can add interactive elements, high-quality photos, user-generated content to engage and attract your users. Creating a unique page for each product, let alone the massive amount of additional content is a time-consuming affair. However, with the right e-commerce web development partner, you can achieve this and create a memorable experience for your consumers.

If you want to discuss your eCommerce or other website development needs, contact us now.
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