Advertising

When she was at university working on her Communications and Media degree, our youngest daughter,  looked through a copy of my book “Ogilvy on Advertising”. She liked it and, in fact, has asked to keep it. Oh well, there’s one …

Branding is an important marketing function, as it helps distinguish a company’s products (or services) from what it out in the marketplace. This is not just a matter of brand recognition and awareness, but also the he development of customer …

PR, or publicity, is the most cost effective marketing communication method there is. The beauty of PR is that an article in the surrounds of editorial, be it in a magazine or web portal, makes these extremely believable.

At JG …

One of the best definitions we’ve come across for “advertising” is “salesmanship in print”. In today’s digital world, we can extrapolate this to other media, taking into account that “salesmanship” is crucial to the definition.

All advertising should contain the