Coil Processors wanted to present their slitting capabilities, whilst updating their logo which we developed a few years earlier. In line with the logo, which was stylised coil sheets in the initials of the client, we updated this by making it 3D and incorporating a metalic background.
This identified the industry that the client serviced and developed empathy with the reader who rapport with this.
We wrote the copy and laid out photos that the client had taken on our suggestion. (A member of the client’s staff was an amateur photographer.)
Capabilities were noted on the front cover and explained in the text pages. The client used the brochure to widen the market that they were working on.