B2B marketing


Traditional media, the “GAF” effect, whereto now?

A client and I refer to something that happened sometime time ago, had a swag of technical brochures he wanted to label as his company’s for release in the local market. He pretty much used the overseas material an just …


Can B2B companies ignore social media?

While B2C has had a good go at social media, B2B is still unsure.

At a recent meeting with a client, with whom we are in the process of developing a website, I asked about the social media accounts that


Bulk Handling Awards Night – Industry At Its Best

The seventh annual Australian Bulk Handling Awards was held on Wednesday night at Doltone House in Pyrmont. And, I must admit that this is the first time I’ve attended this event. On the main, it was very professionally run and …

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