A call to action in a print ad is asking for the order, really

One of the better definitions I’ve come across on selling is: “Saying the right thing, to the right person person at the right time”. After that happens a sale transpires.

We raise the buying temperature of prospective buyer, by saying …


Running copy in print ads: this is still the way to go

Last week, I redid an ad for an old client, whom I hadn’t done work for in over ten years. This was the first ad done for him in 12 years. (How I reconnected with the client, is a story …

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