social media

One of the things one has to contend with using social media, including blogs, is negative feedback. In fact, one client recently told the story about how their US principal had a bad experience where a negative feedback got …

While B2C has had a good go at social media, B2B is still unsure.

At a recent meeting with a client, with whom we are in the process of developing a website, I asked about the social media accounts that …

A good news article can become the basis of a great marketing communications effort.

Let’s face it bad publicity can really set any business back really badly. Take Qantas a few years ago, with all the union trouble that the …

Social media is an important part of the marcomms mix. It’s both an art and a science.Despite the inference of the visual used for this post, there’s no magic in Social Media. It really just requires planning and hard work.…

Here we present a post from a Uni student in Advertising. Actually, it’s from my daughter, Samantha, who is very much on the ball. I’ve been working on a post on Social Media since last week and after lunch a …

Here are some more thoughts on the subject of social media. I came across a recent article in AdWeek, which discussed how some B2B brands are making strides in social media.

The main thrust of the article is …

When I first set up a website in 1997, to find our website was easy. Ok, it was slow to download (remember dial-up), even if the site was light on pics and didn’t have much content or only had a …